Kia has become the latest automotive success story, based on 5-star safety, reliability, innovation and growth – and Kia Motors NZ has been at the forefront of the innovation movement. The Kia Motors Incident Care programme is a first for New Zealand, and creates a strong point of difference for the brand. Kia Motors Incident Care is available to all new Kia buyers and can be extended after the warranty period. Kia customers love the dependability, convenience and safety delivered by the 24/7 Kia Motors Incident Care line 0800 800 542. All collision repairs are undertaken to the manufacturer’s exacting specifications in order to protect the integrity and value of the vehicle and on-going safety for drivers. Free late model courtesy cars (https://crashmanagement.nz/free-courtesy-car-guaranteed/) can also be supplied while the damaged vehicle is off the road, and drivers are provided with continuous progress updates throughout the claims, assessing and repair exercise. This ensures they know exactly what’s happening with their vehicle, what to expect next, and when.
Kia reliability has also been highlighted in the media recently. For the second consecutive year, Kia has taken the top spot in a major study of vehicle reliability and quality by the influential JD Power Initial Quality Study (IQS). After topping the study in 2016, Kia has made another impressive 7% improvement to take out the top spot again in 2017. Kia vehicles topped an impressive five individual segments – the most of any brand – with the Soul named leading Compact Multi-Purpose Vehicle, the Cerato (also known as Forte in the US) taking out the Compact Car, Cadenza winning the Large Car, the Niro hybrid SUV leading the Small SUV category and Sorento named as the top Midsize SUV. It’s the third year running that the Kia Soul was top of its category, Optima and Sportage finished second in their respective categories. “This is a stunning endorsement for the quality and reliability of Kia vehicles,” says Todd McDonald, General Manager of Kia Motors New Zealand.
The study is based on responses from nearly 80,000 purchasers, covering 243 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality problem symptoms reported by vehicle owners.
Kia is hard to beat for growth too! Kia has seen the value of its global brand rise by 12% over the past year, on the back of continued sales success with its distinctive range of vehicles, as well as advancements in quality. According to Interbrand’s exclusive list of the 100 ‘Best Global Brands’, Kia has climbed five places to become the 69th most valuable brand in the world. Mike Rocha, Global Director of Brand Valuation, Interbrand, says: “Kia’s impressive growth in brand value in recent years can be seen as a direct result of consumers’ strengthening attachment to the highly desirable designs and features of Kia’s product line-up, and engagement with worldwide communications activities centred on developing the brand’s image.
Back on the New Zealand front, in addition to the unique customer benefit delivered by the Kia Motors Incident Care programme, Kia staff have also been proved to be world-class. Senior Service Advisor Travis Cross has emerged as the top Service Advisor for the Asia/Pacific region in the 2017 Kia Skill World Cup competition in Korea. Travis is based at Botany Kia and beat out contestants from nine other countries in the region. He also finished in eleventh place out of 57 in the overall competition.
Kia Motors National Service Manager, Craig Buckley, says, “Travis has done extraordinarily well to uphold Kia Motors New Zealand’s reputation at the Kia Skill World Cup. “It’s a uncompromising test of individual knowledge and interpersonal skills of the Kia Service Advisor, and to reach the world finals, then come away as the best in the Asia/Pacific region, is a great achievement for Travis”.
The future is bright for Kia’s continued growth thanks to great technology, great styling, great people and great innovation including Kia Motors Incident Care programme!