A recent European study identified that the driver accounts for 20% of Total Cost of Ownership – for bad drivers, this goes up to 40%. That is a stark reminder of the importance of driver behaviour with regard to cost – and of the huge significance of automated and intelligent driving. Both underline the increasing relevance of telematics as a driver safety feature, as highlighted by a recent case study by the British American Tabacco Company.
BAT operates 26,000 vehicles globally. So, any consolidation of data on its fleet, determining the essential operating needs and successfully developing and comprehensive strategy is no mean feat. Two key areas have become the main thrust of BAT’s approach – primarily driver safety, and also the reduction of the Co2 output by the fleet. The study showed that BAT had 318 accidents per year. Significantly, BAT determined that by utilising the right tools, driver training and effective processes, 50% of these accidents in the Trade Marketing Division could have been avoided altogether, thus presenting an obvious improvement opportunity for driver safety.
The project to effect these three requirements has been formed under the name: ‘Closing the Gap to Zero’, with the aim to ‘Mitigate vehicle related incidents’. In order to achieve these objectives and improve driver safety, BAT have formed a logical, sequential and thorough series of project stages and time deadlines. But, there is also a high level of pragmatism involved in this key stage, insomuch as the timing is set to get the work completed properly: speed of accomplishment is important, but not at the expense of a thorough job being achieved. In addition, BAT intend to standardise the fuel policy, achieve ‘route to market optimisation’, Global Hazard Perception training and improve management of the correct driving behaviour and driver safety.
This entire project, with its multi layered approach would be very difficult to achieve without data ‘What gets measured gets improved’ So, this is where BAT’s decision to install a global telematics programme in 41 countries for around 15,000 vehicles comes into the frame of the entire project. Big Data derived from the telematics, and the subsequent analysis of that data, will assist in establishing not only what needs to be done with the fleet, but also to measure the efficacy of the decisions made and actions taken. Via telematics British American Tobacco expects to increase fuel efficiency with 6.8%, reduce insurance premium with 8.5%, and improve route optimisation with 20% while REDUCING CAR ACCIDENTS CLAIMS AND ADMINISTRATION COSTS BY 35%. In all the telematics project is set to deliver a Return on Investment of 2.65 over a 5-year period.
The project is still ongoing but shows that BAT have undertaken a thorough and efficient evaluation as to the current status of their global vehicle fleet. It has taken some significant steps to improve the safety of the drivers and have committed to installing the right telematic tools to accurately measure progress and improve driver safety.
Crash Management can help. Our 24/7 accident response service supports driver safety in the event of a car accident, and we can help reduce fleet accident rates. Talk to us now about the right accident prevention products and services for your fleet.